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Videos
Advertising for equality (Spanish)
Back in 2016, Facebook presented a meta-analysis to ABI aiming to share how its brands were performing on Facebook campaigns and what were the main opportunities to improve their presence in the platform.One of the main findings was that the female...
Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Author: Isabela Aggiunti
Company: Facebook
May 14, 2018
Videos
Predicting shopper behavior to win at retail (Spanish)
Using virtual shopping environments to understand shopper behavior. Based on a new virtual simulation platform (GfK SIMSTORE) and innovative research methodologies we are able to understand the perception and intuition of shoppers, and therefore the...
Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Author: Suyvan Ley
Company: GfK
May 14, 2018
Videos
Beyond numbers (Spanish)
Imagine being able to identify segmented key in-store touch points with no observations, no contact with shoppers, no lab test, no virtual reality test. Imagine you could have answers in 10 days only. Imagine you could count on more than 20 million...
Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Author: Christian Abramson
Company: Colgate-Palmolive
May 14, 2018
Videos
Building iconic brands (Spanish)
Quilmes is the classic beer brand in Argentina. In the last decade, it has been losing market share, and its affinity with consumers has been decreasing.AB Inbev has the challenge to change the trends in a mature market in which the leader is been...
Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Authors: Sebastian Corzo, Federico Barallobre
Companies: AB InBev, Kantar
May 14, 2018
Videos
Beyond traditionalism (Spanish)
For too long, Latin American markets in general, the Mexican one in particular, have been characterized as "traditional", a backwater of relative stillness with a few quirks that can be managed by avoiding a few taboos and promoting some degree of...
Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Authors: Alfredo Troncoso, Elisa Romero
Companies: De La Riva Group, AB InBev
May 14, 2018
Videos
PEPFlix (Spanish)
Imagine this: your boss gives you the task to increase sales to each of your customers (you have 300 customers) but you only have 5 minutes to convince them. By the way, do not assume that your customers will give you their full attention during...
Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Author: Javier Cohenar
Company: PepsiCo
May 14, 2018
Videos
Preparing for the unexpected (Spanish)
Past decade has shown that Latin American and Caribbean countries are sensitively exposed to extreme natural events that can result in social disasters. Episodes such as the 2010 Haiti earthquake, several hurricanes like Matthew in Haiti,Maria in...
Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Authors: Javier E. Reznik, Florencia Rojo, Mariana Valdes Riveroll
Companies: Fine, Reckner , Forsta
May 14, 2018
Videos
Worth a thousand words (Spanish)
Posting and sharing photos is considered one of the most popular online activities. In Britain, Dutton et al., characterized this activity as the most frequent and engaging Internet activity. In the US, 62% of the adult Internet users stated that...
Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Author: Ezequiel Paura
Company: Netquest
May 14, 2018
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